Canon - EOS 7D

Recommended Retail Price: RM 5,099.00 

Easy Operation

•	Large Intelligent Viewfinder with transparent liquid crystal screen provides 100% coverage, 1.0x magnification and settings displayed (AF points, grid and spot metering circle).
•	Flexible setting of ISO speed to adjust camera’s sensitivity to light for best exposure (ISO 100 – 6400, expandable to 12800)
•	Dual Axis Electronic Level on LCD monitor and Intelligent Viewfinder helps to level the camera during shooting
•	Mode dial for easy access to a wide range of shooting modes for different shooting conditions: - Full Auto - Creative Auto - Program AE - Shutter-priority AE (Tv) - Aperture-priority AE (Av) - Manual - Bulb - Custom 1 - Custom 2 - Custom 3
•	Picture Style - Just like selecting the film type on a conventional camera, users can get the optimum image by selecting the correct setting. - 6 image composition modes available with sharpness, contrasts, colour tone, saturation can be adjustable: - Standard- vivid and sharp images (general shooting)  - Portrait- beautiful skin tones and clear image quality  - Landscape- vivid blues and greens, enhanced sharpness. - Neutral- natural colour reproduction, low sharpness and moderate expression. - Faithful- extremely accurate colour reproduction in daylight  - Monochrome- black and white or sepia images  - Picture Style Editor lets you create your own Picture Style

Canon - EOS 5D Mark II

Recommended Retail Price: RM 8,099.00 

Superb Imaging Performance

•	21.1 megapixels full-frame CMOS sensor for high resolution images of superb quality and details
•	New photodiode construction, new microlens array and on-chip noise reduction circuitry on CMOS sensor minimizes interference from electrical noise; keeping image data clean for clearer images even at high ISO settings and long exposures.
•	DIGIC 4 Imaging Processor’s 14-bit A/D conversion gives rapid processing speeds while maintaining fine detail and accurate colour reproduction
•	2 sRAW file format settings gives you the versatility of RAW at a smaller file sizes
•	Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter.
•	New Lens Peripheral Illumination Correction setting to automatically even the brightness across the image
•	Full HD Video capture at 1920 x 1080 resolution for up to 4GB per clip with HDMI output for HD viewing of stills and video

EOS 1Ds Mark III

Exceptional Digital SLR Performance

•	Ultra high-resolution 21.1 megapixels to record high resolution images
•	Full-frame CMOS sensor developed and manufactured by Canon, with noise reduction technology to capture images with greater clarity and colour fidelity.
•	Dual “DIGIC III” Imaging Processors for improved colour reproduction for razor sharp images at accelerated processing speed
•	14-bit A/D conversion method also gives images a richer and smoother tonal expression
•	3-layer Optical Low Pass Filter for reducing red fringing and colour casts
•	Wide ISO speed range of ISO 100-3200 (1/3-stop increments, extendable – L: 50 / H: 6400)
•	Customisable White Balance Settings - Enables you to manually set up to 5 different personal custom white balance options, especially useful when shooting under multiple lighting conditions as you can switch white balance setting quickly and easily. - The custom white balance can be registered with up to five images shot on the spot, in addition to registering it from an image in the memory card. - The lowest colour temperature has been extended to 300K, while selectable range has been expanded to 2500K - 10000K with 100K increments.
•	Highlight Tone Priority - To give your images better colour rendition for a more lifelike feel, this function improves gradation within highlight areas. - It effectively preventing your photos from suffering a ‘whitewash’ effect when shooting under bright conditions
•	Shoot to Small RAW (sRAW) Type Files - Able to shoot using a new sRAW image format, which is approximately a quarter of the pixel count (approx. 2.5 megapixels) and takes up only half the space of standard RAW Type files (approx. 7.6MB). - A handy substitute for the JPEG Type files, sRAW Type can be processed and adjusted with the provided EOS Utility software. This is useful for photographers who want the versatility of the RAW Type for snapshots, but do not require their images to be at the highest possible resolution.

CANON EOS 1100D - NEW!

Recommended Retail Price: RM 1,999.00 

Simple and easy operation

•	Creative Auto mode - For beginners stepping beyond full auto mode - Basic settings based on full auto, but users can change most frequently-used settings with shooting guide provided.
•	Quick control screen for intuitive operation - Dedicated "Q" button provided
•	Feature guide - Displays a simple description or advice for respective function. Displayed in each shooting mode, during Mode Dial operations, and for quick Control screen functions.
•	Available in multiple colours Black, brown, red and metallic gray

EOS 1D Mark IV

Exceptional Digital SLR Performance • High-resolution 16.1 megapixels to record high resolution images • APS-H size CMOS sensor developed and manufactured by Canon, with noise reduction technology to capture images with greater clarity and colour fidelity. • Dual “DIGIC 4” Imaging Processors for improved colour reproduction for razor sharp images at accelerated processing speed • 3-layer Optical Low Pass Filter for reducing red fringing and colour casts • Wide ISO speed range of ISO 100-12,800 (1/3-stop increments, extendable – L: 50 / H1: 25,600, H2: 51,200, H3:102,400). • Customisable White Balance Settings - Enables you to manually set up to 5 different personal custom white balance options, especially useful when shooting under multiple lighting conditions as you can switch white balance setting quickly and easily. - The custom white balance can be registered with up to five images shot on the spot, in addition to registering it from an image in the memory card. • Highlight Tone Priority - To give your images better colour rendition for a more lifelike feel, this function improves gradation within highlight areas. - It effectively preventing your photos from suffering a ‘whitewash’ effect when shooting under bright conditions • Smaller RAW file format settings gives you the versatility of RAW at a smaller file sizes (M-RAW & S-RAW) • Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter. • Lens Peripheral Illumination Correction setting to automatically even the brightness across the image High speed & quick response • Fast continuous shooting speed of 10fps (max burst of 85 JPEG Type-Large shots (UDMA:121) • Shutter speeds of 1/8000sec. and X-Sync speed of 1/300sec. to capture fast moving subject • Fast 0.1sec. startup time   Robust Body with Rugged Design • Magnesium alloy body for toughness and durability   • High shutter durability* of 300,000 cycles for outstanding camera reliability and performance • Large 3 inches Clear View II LCD (approximately 920,000 dots resolution (VGA) offers wider viewing angle with visibly clearer images and larger text   * Shutter durability may vary depending on usage and environmental conditions Innovative Features • EOS Integrated Cleaning System (EOS I.C.S.) - Infrared cut filter is ultrasonically vibrated in an undulating pattern - 2 Monolayer piezoelectric elements are used to create a space-saving dust removal mechanism  - Optimized for Large APS-H size sensors  - Dust Delete function (camera records dust position and size. Resulting data is appended to image. Application software uses the embedded data to automatically remove dust shadows from image). - Manual sensor cleaning available • ISO safety shift and ISO auto in manual mode - If appropriate exposure cannot be achieved when shooting in the P / TV / AV and M setting, this function shifts the ISO speed automatically and shoots with the appropriate exposure. • Improved flash photography - Overexposure and underexposure tendency improved - By changing flash metering algorithm and by using Auto Lighting Optimizer - Flash Sync. Speed 1/60－1/300 Auto has been added to the flash sync. speed settings in aperture-priority AE mode.

Recommended Retail Price: RM 16,888.00

Exceptional Digital SLR Performance

•	High-resolution 16.1 megapixels to record high resolution images
•	APS-H size CMOS sensor developed and manufactured by Canon, with noise reduction technology to capture images with greater clarity and colour fidelity.
•	Dual “DIGIC 4” Imaging Processors for improved colour reproduction for razor sharp images at accelerated processing speed
•	3-layer Optical Low Pass Filter for reducing red fringing and colour casts
•	Wide ISO speed range of ISO 100-12,800 (1/3-stop increments, extendable – L: 50 / H1: 25,600, H2: 51,200, H3:102,400).
•	Customisable White Balance Settings - Enables you to manually set up to 5 different personal custom white balance options, especially useful when shooting under multiple lighting conditions as you can switch white balance setting quickly and easily. - The custom white balance can be registered with up to five images shot on the spot, in addition to registering it from an image in the memory card.
•	Highlight Tone Priority - To give your images better colour rendition for a more lifelike feel, this function improves gradation within highlight areas. - It effectively preventing your photos from suffering a ‘whitewash’ effect when shooting under bright conditions
•	Smaller RAW file format settings gives you the versatility of RAW at a smaller file sizes (M-RAW & S-RAW)
•	Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter.
•	Lens Peripheral Illumination Correction setting to automatically even the brightness across the image

High speed & quick response

•	Fast continuous shooting speed of 10fps (max burst of 85 JPEG Type-Large shots (UDMA:121)
•	Shutter speeds of 1/8000sec. and X-Sync speed of 1/300sec. to capture fast moving subject
•	Fast 0.1sec. startup time

Robust Body with Rugged Design

•	Magnesium alloy body for toughness and durability
•	High shutter durability* of 300,000 cycles for outstanding camera reliability and performance
•	Large 3 inches Clear View II LCD (approximately 920,000 dots resolution (VGA) offers wider viewing angle with visibly clearer images and larger text
	* Shutter durability may vary depending on usage and environmental conditions

Innovative Features

•	EOS Integrated Cleaning System (EOS I.C.S.) - Infrared cut filter is ultrasonically vibrated in an undulating pattern - 2 Monolayer piezoelectric elements are used to create a space-saving dust removal mechanism  - Optimized for Large APS-H size sensors  - Dust Delete function (camera records dust position and size. Resulting data is appended to image. Application software uses the embedded data to automatically remove dust shadows from image). - Manual sensor cleaning available
•	ISO safety shift and ISO auto in manual mode - If appropriate exposure cannot be achieved when shooting in the P / TV / AV and M setting, this function shifts the ISO speed automatically and shoots with the appropriate exposure.
•	Improved flash photography - Overexposure and underexposure tendency improved - By changing flash metering algorithm and by using Auto Lighting Optimizer - Flash Sync. Speed 1/60－1/300 Auto has been added to the flash sync. speed settings in aperture-priority AE mode.

Exceptional Digital SLR Performance

•

High-resolution 16.1 megapixels to record high resolution images

•

APS-H size CMOS sensor developed and manufactured by Canon, with noise reduction technology to capture images with greater clarity and colour fidelity.

•

Dual “DIGIC 4” Imaging Processors for improved colour reproduction for razor sharp images at accelerated processing speed

•

3-layer Optical Low Pass Filter for reducing red fringing and colour casts

•

Wide ISO speed range of ISO 100-12,800 (1/3-stop increments, extendable – L: 50 / H1: 25,600, H2: 51,200, H3:102,400).

•

Customisable White Balance Settings

-	Enables you to manually set up to 5 different personal custom white balance options, especially useful when shooting under multiple lighting conditions as you can switch white balance setting quickly and easily.
-	The custom white balance can be registered with up to five images shot on the spot, in addition to registering it from an image in the memory card.

-

Enables you to manually set up to 5 different personal custom white balance options, especially useful when shooting under multiple lighting conditions as you can switch white balance setting quickly and easily.

-

The custom white balance can be registered with up to five images shot on the spot, in addition to registering it from an image in the memory card.

•

Highlight Tone Priority

-	To give your images better colour rendition for a more lifelike feel, this function improves gradation within highlight areas.
-	It effectively preventing your photos from suffering a ‘whitewash’ effect when shooting under bright conditions

-

To give your images better colour rendition for a more lifelike feel, this function improves gradation within highlight areas.

-

It effectively preventing your photos from suffering a ‘whitewash’ effect when shooting under bright conditions

•

Smaller RAW file format settings gives you the versatility of RAW at a smaller file sizes (M-RAW & S-RAW)

•

Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) - Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter.

•

Lens Peripheral Illumination Correction setting to automatically even the brightness across the image

High speed & quick response

•

Fast continuous shooting speed of 10fps (max burst of 85 JPEG Type-Large shots (UDMA:121)

•

Shutter speeds of 1/8000sec. and X-Sync speed of 1/300sec. to capture fast moving subject

•

Fast 0.1sec. startup time

 

Robust Body with Rugged Design

•

Magnesium alloy body for toughness and durability

 

•

High shutter durability* of 300,000 cycles for outstanding camera reliability and performance

•

Large 3 inches Clear View II LCD (approximately 920,000 dots resolution (VGA) offers wider viewing angle with visibly clearer images and larger text

 

* Shutter durability may vary depending on usage and environmental conditions

Innovative Features

•

EOS Integrated Cleaning System (EOS I.C.S.)

-	Infrared cut filter is ultrasonically vibrated in an undulating pattern - 2 Monolayer piezoelectric elements are used to create a space-saving dust removal mechanism  - Optimized for Large APS-H size sensors
-	Dust Delete function (camera records dust position and size. Resulting data is appended to image. Application software uses the embedded data to automatically remove dust shadows from image).
-	Manual sensor cleaning available

-

Infrared cut filter is ultrasonically vibrated in an undulating pattern

-	2 Monolayer piezoelectric elements are used to create a space-saving dust removal mechanism
-	Optimized for Large APS-H size sensors

-

2 Monolayer piezoelectric elements are used to create a space-saving dust removal mechanism 

-

Optimized for Large APS-H size sensors 

-

Dust Delete function (camera records dust position and size. Resulting data is appended to image. Application software uses the embedded data to automatically remove dust shadows from image).

-

Manual sensor cleaning available

•

ISO safety shift and ISO auto in manual mode

-	If appropriate exposure cannot be achieved when shooting in the P / TV / AV and M setting, this function shifts the ISO speed automatically and shoots with the appropriate exposure.

-

If appropriate exposure cannot be achieved when shooting in the P / TV / AV and M setting, this function shifts the ISO speed automatically and shoots with the appropriate exposure.

•

Improved flash photography

-	Overexposure and underexposure tendency improved - By changing flash metering algorithm and by using Auto Lighting Optimizer
-	Flash Sync. Speed 1/60－1/300 Auto has been added to the flash sync. speed settings in aperture-priority AE mode.

-

Overexposure and underexposure tendency improved

-	By changing flash metering algorithm and by using Auto Lighting Optimizer

-

By changing flash metering algorithm and by using Auto Lighting Optimizer

-

Flash Sync. Speed 1/60－1/300 Auto has been added to the flash sync. speed settings in aperture-priority AE mode.

 

 

 

 

 

 

 

PowerShot SX120 IS

More Powerful Features • PowerShot SX120 IS is your best choice if you are looking for an affordable camera with manual controls and zoom powers Smart Auto shooting mode with Scene Detection Technology • Smart Auto mode uses Canon's latest Scene Detection Technology to determine subject brightness, contrast, distance and overall hue, including the ability to differentiate between day-time and low-light (night time) scenarios for an effortless capture of the perfect picture. • The Smart Auto shooting mode intelligently selects the proper settings for the camera based on 18 pre-defined shooting situations   For All Your Shooting Needs • 1cm Macro for a more personalize shooting perspective • 10x super optical zoom lens with Optical Image Stabilizer for rock steady shots A Camera For Everyone • First time Digital Camera Photographers In Easy mode, only the shutter button and zoom lever is accessible. The camera will automatically adjust to optimal settings. Flash will automatically pops up when required. • Beginner Photographers  In Auto mode, the camera intelligently detects 22 different scenes for a brilliant picture in all conditions. Be it during night time, backlit, subject motion, portrait, etc. • Serious Photographers  Users can create the image they want to shoot by adjusting their own shooting modes   - M (Manual) – Full creative control to capture images that best express your vision rather than leave the controls to the camera - Av (Aperture Priority) - Set the aperture to create the depth of field (the area of focus) and the camera automatically selects the shutter speed - Tv (Shutter speed priority) - Create a flowing effect to express the passage of time with moving subjects - P (Program) - Access advanced exposure compensation features while shooting mostly - Auto - The camera chooses all the settings so you can concentrate on your subject

Canon - PowerShot SX1 IS - Digital

Technology • New DIGIC 4 imaging processor powers several new intelligent features – improved Face Detection technology, Continuous AF Servo, Face Detection Self-timer and Intelligent Contrast Correction. • 10.0 megapixels with Canon's award-winning CMOS sensor. Allows up to A2 size print • 0cm Macro where you can shoot your subject from as near as 0cm • 28mm wide-angle capability, ideal for capturing panoramic landscapes and group shots • 20x super telephoto optical zoom lens with Optical Image Stabilizer for rock steady shots • USM and VCM technology for silent and smoother focusing • Full range of shooting modes (automatic, manual & special scene modes) for the ultimate creative control • Hot shoe enables attachments to Canon's Speedlite EX series of flashes when requiring advanced lighting techniques to create powerful, breathtaking images. RAW Recording* • RAW mode records images exactly as they are captured by the sensor - with no processing and no compression. You can then use Canon's RAW editing software to gain total control over image settings and parametres in post-shoot editing. * Download firmware Full HD Movie Recording • Full HD 1920 x 1080 recording with built-in HDMI connection Easy Operations • 2.8" widescreen vari-angle LCD with wide viewing angle Retail Price: RM 2,268.00

Canon - EOS 500D

Superb Imaging Performance

•

15.1 megapixels APS-C sized CMOS sensor for high resolution images of superb quality and details

Fast & Sharp Focus • Precision 9-point auto-focus (AF) system provides high degree of focusing accuracy • Flexible setting of ISO speed to adjust camera’s sensitivity to light for best exposure (ISO 100 – 3200, ISO expandable to 6400 & 12800). • 4 metering modes: Evaluative, Partial, Centre-weighted average and Spot. • 8 White Balance settings to fine-tune white balance as desired: - Auto, Daylight, Shade, Cloudy, Tungsten light, Fluorescent light, Flash, Custom.  Recommended Retail Price: RM 2,188.00

Nikon - Digital Compact Cameras

COOLPIX P100

Announced : 03-02-2010

The COOLPIX P100 is a high-performance model that offers an effective pixel count of 10.3-million pixels and a 26× optical zoom NIKKOR lens.

Price: RSP RM 1,498.00

COOLPIX P7000

Announced : 08-09-2010

With the latest image-processing engine, EXPEED C2, the P7000 is able to capture high-resolution images with rich tonal expression and is your optimal tool for nature photography and more!

Price: RSP RM 1,598.00

COOLPIX P300

Announced : 09-02-2011

The P300 establishes a new branch of compact, wide-angle zoom model in the P-series line. It is equipped with an f/1.8 wide-angle zoom (beginning at 24mm) NIKKOR lens.

Price: RSP RM 1,198

COOLPIX P500

Announced : 09-02-2011

The P500 supports capture of high-quality images with 36x zoom and effective noise and distortion reduction.

Price: RSP RM 1,498

Nikon DSLR

DSLR D5000

Nikon Corporation is pleased to announce the newest addition to its family of quality DX-format digital SLRs, the D5000. The D5000 features a versatile Vari-angle LCD monitor that can be viewed in normal position flush against the camera back, or swung out and rotated and/or tilted. With a robust feature set and simple operability backed by Nikon’s superlative technology, the D5000 is the ideal choice for both entry-level digital SLR users and those looking for an upgrade to raise their level of photographic expression.

Price: RSP RM 2,588.00 (with AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR); RSP RM 2,088 (body only)

DSLR D300S

Nikon’s flagship DX-format digital SLR. The D300S boasts many innovative enhancements and is designed to meet an even broader scope of creative demands from serious photographers.

Price: RSP RM 5,188.00 (body only)

DSLR D3S

Professional digital SLR with the newly designed FX-format CMOS image sensor and HD movie capability, delivering improved ultra-high sensitivity, image quality and response speed.

Price: RSP RM 16,888 (body only)

Nikon D7000

Explore the uncompromising D7000, a compact intelligent camera  built to capture the world through your eyes. Designed to  experience unexplored beauty in the light yet intuitive enough  to grasp the nuances of the eternal dark, this is the camera to  take on the journey of your life

Camera - Day by Day

• 
  

  1921 Kodak
 
• 

  Opened up Cine Kodak, used 16mm movie film
 
• 

  Silvestri Flexicam
 
• 

  Voigtländer Brillant twin-lens reflex camera.
 
• 

  Contax S of 1949 — the world's first pentaprismSLR
 
• 

  1952 Voigtlander Vito II
 
• 

  Asahiflex IIa of 1955
 
• 

  Kodak Retina IIIC of 1957
 
• 

  Nikon F of 1959 — the first 35mm system camera
 
• 

  Voigtländer Vitoret of 1962
 
• 

  1988 A Soviet-era LOMO LC-A camera
 
• 

  2003 — Canon EOS 300D, a model that sparked the popularity of consumer-level DSLRs